Petr Cech in Arsenal colours. [Picture: Arsenal]
The Gunners may not have been as active in the summer transfer market as many of us would have liked but one part of the club has been securing deals on a regular basis – deals that many hope will soon turn into player investment.
In late September, Arsenal welcomed another partner to their growing list of commercial relationships.
Commercial deals, featured products and Arsenal FC branded merchandise and services are a growing part of Arsenal’s off-field business as the Gunners plans to not only expand and connect with their global fan base but develop new revenue streams as part of Arsenal’s planned revival as a European force.
Arsenal’s back-to-back win of the FA Cup has seen the Gunner’s global brand and support strengthen considerably in the past two years – a period that has seen significant investment in world-class playing staff like Alexis Sanchez, Mesut Özil and Petr Cech.
Sadly, Financial Fair Play doesn’t look like it’s going to work out as Arsenal and many other clubs were hoping so short of relying on a billionaire owner clubs like Arsenal need to look for other ways to increase their revenues without squeezing the fans. Branded products and commercial partnerships might be the way to go.
So what other avenues could the club explore on the branded product front? Football savings accounts like these with Norwich and Peterborough building society could be an option. Savvy Gooner savers could not only see their hard earned cash working for itself but also see bonuses paid to their favourite club.
Cross-overs with other sports or recreational activities could be another option with exciting online casino games – football themed slots are highly popular, leading the way with innovating designs and immersive experiences so this really could be the next natural step for Arsenal’s commercial department.
Arsenal branded golf-clubs or tennis equipment for the sporty Gooner is a further possibility, endorsed by celebrity fans like Andy Murray or Ian Poulter who have both been photographed in Arsenal gear.
The possibilities are seemingly endless and the fans are happy to switch to Arsenal branded products to further their support for the club – and hopefully are rewarded with improved investment in the team but more importantly with results.
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